Internet Business

You have a shiny new website: responsive design, fluid branding, beautiful and intuitive user experience. So…now what? What words, images, and other content are you using to get your message out?

Business websites are not created equal, and content is still king. Avoid the most deadly (and common errors):

1. Too much information: Clients do not want (or need) every detail of every feature of every product you sell. Talk benefits, not features. Think SEO, not novel.

2. Too little information: Clients do, however, want to know what you have to offer. Talking about YOU and not about what you can do for THEM will get you nowhere fast.

3. No personality: Your website is speaking for you 24/7. Make sure it’s saying what you want it to say. Be the stand-out signal in the sea of digital noise.

4. Oversell: Websites laden with a million calls to action and demands for sales will turn off more buyers than a door-to-door vacuum salesman with halitosis. Seamless selling online is an art. Tread carefully.

5. Hidden contact info: There is nothing worse than getting excited about a product then having to jump through hoops to purchase it. Online shoppers are not that patient. Make it easy, make it fun.

Bad content can be avoided. If you need help to create content that converts, drop me a line!

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